Are you an owner of a jam company searching for innovative marketing ideas to spread the word about your business? Our branded jam spreaders are more than just a handy tool for serving your delicious spreads; they’re an opportunity to enhance your brand, elevate the customer experience, and boost sales. Check out our list of creative ways jam spreaders can be implemented into your jam company’s marketing strategy.
1. As a Gift with Purchase
Who doesn’t like a free gift? Delight your customers by including a branded jam spreader as a complimentary gift with every purchase of a jam gift set. This small touch not only adds value but ensures that your brand stays top of mind whenever they enjoy your products.
2. At Farmers' Markets
Stand out from the crowd at local farm markets by serving samples with branded jelly spreader knives that customers can take home. It’s a clean, professional way to offer tastings of your jams on bread or crackers while subtly showcasing your brand in the comfort of potential customers’ homes.
3. In Customized Gift Sets
Create beautifully curated gift sets by pairing your jams with matching wooden spreaders. Add personalized engravings that compliment your brand, such as thoughtful messages, seasonal designs, or your logo, to make the gift set memorable and unique.
4. As a Promotional Giveaway
Offer branded spreading knives as a freebie during events, social media contests, or online promotions. This gesture not only attracts attention but also helps establish an emotional connection with your audience.
5. In Subscription Boxes
Surprise your subscription box customers with a jelly spreader included with your jars of jelly and jam. It’s a practical and unexpected addition that elevates their unboxing experience.
6. For Recipe Cards and Tutorials
Pair a jam spreader with recipe cards featuring creative ways to use your jam. From appetizers to desserts, these recipes inspire customers and encourage them to associate your brand with joyful cooking experiences.
7. At Pop-Up Events and Craft Shows
During pop-up events, craft shows, or live demonstrations, use branded jam spreaders to serve samples or prepare dishes. You can also offer the spreaders as merchandise, by replacing your logo with an amusing jam pun, turning a functional tool into a kitchen decoration that brightens people’s day.
8. As Corporate Gifts
Help businesses impress their clients and employees with corporate gift sets featuring your jams and custom spreaders. Engrave the spreaders with company logos, holiday greetings, or thank-you messages for added personalization.
9. For Collaborations
Partner with complementary businesses such as bread makers, cheesemongers, or wineries to create co-branded sets. A mini jam spreader engraved with both logos ties the collaboration together and promotes both brands.
10. In Social Media Content
Jam spreaders are photogenic and versatile! Incorporate them into social media posts featuring charcuterie boards, picnic setups, or holiday spreads. Encourage customers to share their photos using a branded hashtag like #SpreadJoy to amplify your reach.
Conclusion
Jam spreaders are a small but mighty promotional tool that can help your brand create lasting impressions, foster customer loyalty, and generate buzz. By incorporating them into your marketing strategy, you’re not just selling a product—you’re spreading joy and making connections that matter. Which idea will you try first?